Celebrity Introduces New “Always Included” Concept

Celebrity Cruises Always IncludedCelebrity Cruises believes vacations should be effortless from the start. That’s why Celebrity has introduced a new approach to cruising called Always Included. Starting this month, every Celebrity Cruises vacation will include Wi-Fi, drinks and tips, simplifying the luxury vacation experience.

“After this challenging year, ease and peace of mind have become even more invaluable commodities,” said Peter Giorgi, vice president and chief marketing officer of Celebrity Cruises. “People want to spend more time being inspired, not getting lost in a myriad of booking options. Our new ‘Always Included’ approach makes the purchase process simple and incredible – one decision and the wonder of a Celebrity cruise awaits.”

Always Included℠ will become the new standard for the luxurious experience offered on Celebrity’s award-winning ships and includes:

Unlimited Drinks – Classic cocktails, wines by the glass, beer, sodas, specialty coffees and teas, juices and bottled water can be fully enjoyed without worrying about the tab.

Unlimited Wi-Fi – A free, always-on connection to social media, email and the web, allows guests to surf the internet as much as they want.

Daily Gratuities – Tips are taken care of, allowing guests to relax and enjoy the service delivered by Celebrity’s crew, knowing that the crew behind the superior service are also being taken care of.

For guests who want even more luxurious simplicity, Celebrity is offering the option to upgrade to one of two packages:

ELEVATE – This package includes unlimited premium drinks and adds an onboard credit up to $200 per person.

INDULGE – This package includes everything in the ELEVATE package as well as unlimited streaming Wi-Fi and up to an additional $400 per person in onboard credit to spend almost any way desired.

All guests in The Retreat – Celebrity’s unparalleled vacation concept featuring stunning all-suite accommodations and all-exclusive experiences – will receive the same amenities as the INDULGE package at no additional charge.

Muster 2.0 Digital Experience

Always Included is the latest in a series of innovations available on Celebrity ships. Another recent innovation has been to transform the traditional cruise industry safety drill into a more personal digital experience, called Muster 2.0. This app can be accessed by guests from any smart device or on a stateroom TV and completed at the guest’s leisure prior to the ship’s departure.

Starting on November 17, 2020, Always Included is available for all new bookings on any of Celebrity’s cruise offerings, excluding Galapagos vacations.

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